Monday, 18 April 2011

Fashion Xpo launches 'Sleek, Chic and Trendy' on Friday 6th May 2011

Ghana Fashion Awards, an event aimed at recognizing the most prestigious and trendsetting designers of all time for the first time in Ghana is here with us.

The event will showcase a delightful spectacle of the latest collection of fashion and accessories of exceptional young and old internationally recognized as well as locally based Ghanaian designers.

This fashionista event which is being organised by Fashion Xpo will be launched on Friday May 6, 2011.

More than 30 fashion designers across the continent, including majority of Ghana's fashion designers, will have their couture work showcased at the ceremony.

This event themed: Sleek, Chic and Trendy will not only highlight creativity and innovativeness, it will also look at their passion beyond fabric and colour.

This will be an encouragement for young fashion designers to bring fun and life into the fashion industry of Ghana and also provide a networking platform for all designers and fashion lovers to share ideas to promote their business.
This exclusive celebration also aims at placing a spotlight on these creative individuals who, to date, have been largely ignored by the mainstream fashion industry.

This year’s event will come off on August 28, 2011, and it will boast of luminaries from the fashion, media and business industry.

It is expected to draw great entertainment and glamour on the runway where designers will showcase their collections, creativity, passions and greatness.

Organisers say, they “hope that the Ghana Fashion Awards will give a new generation of Ghanaian fashion designers based in Ghana and outside Ghana an opportunity to showcase their creations, increase their brand awareness and encourage up and coming designers.
****  Many of you know I’m working on a serious piece about the way business is done in the so called Ghanaian fashion industry -and I’m afraid it not going to be pretty. I only stumbled across the above piece by accident and I’m shocked. What media outlet was used to expose this event? Press releases sent to all relevant media outlets -me thinks not. Anyway I wish this event all the success and truly hope that the likes of real movers and shakers in Ghana’s very small high-end fashion industry like uber models: Belinda Baidoo, Kate Tachie-Menson, -catwalk/model trainer: Ernest Osei etc and maybe L’Oreal to do the make-up maybe -are all on board

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